Seth Godin’s new book contends that the Industrial Revolution is over and that it must be replaced with individuals standing up to do what matters.  “I will do this.  I am willing to fail.  Here is my art, take it if you like.”

Last Saturday I taught a class on how to “Advertise your business on Google” at the local community college.

Teaching a college class for the first time is scary, especially if there is no text book available. But businesses need to replace the Yellow Pages advertising they slashed at the start of the recession with Google advertising even though it is wicked hard to set up and mind-boggling to manage.  I know because sell this service, and I know that many business owners would rather manage it themselves.  So, using online material, I spent more than 30 hours creating more than 80 slides to present to the sold-out four hour community college class.  It did not go perfectly smoothly and I was exhausted afterward but they all succeeded in setting up accounts and creating campaigns.  Facing a roomful of business owners was daunting but I’m glad I helped them regain advertising momentum after this killer recession.