“Anger and Mourning on the American Right” is the subtitle of this book by Arlie Russel Hochschild, a Berkeley sociologist. Based mainly on interviews with Tea Party Republicans in Louisiana, she delves into the “why” of poor white votes for Trump and other Republicans. Louisiana is one of the poorest and least-healthy states. It is heavily polluted because weak enforcement of weak regulations make it attractive to oil and chemical plants. Polluting industries seek the “least resistant personality profile” in the residents of the area they plan to poison (page 81):
- Longtime residents of small towns in the South or Midwest
- High school educated only
- Catholic
- Uninvolved in social issues, and without a culture of activism
- Involved in “nature exploitative occupations” such as mining, farming, ranching
- Conservative
- Republican
- Advocates of the free market
Hochschild develops a “deep story” to explain their traditional values of loyalty, sacrifice, and endurance. Polluting industries manipulate them into fearing the loss of their income if they don’t turn a blind eye to the secret pollution, the dying trees, the disappearing fish, the increasing illness. Church, state, and politicians tug their loyalty strings to believe in Capitalism at the expense of the environment. They endure the secret spillage into their waterways, staying close to home and their traditional values. They resent Liberals who point to the contamination and tell them they “are not feeling the right feelings.”
These white people work hard and they scorn the shiftless, no ‘count people below them in the social order who live on government handouts and never work. They identify with the white plantation owners, the 1%, and believe that through hard work, luck and family connections, they too will live in the white-columned mansions along the Mississippi River. But they don’t go to college and they don’t learn new technology or new ways of thinking.
They are resentful of affirmative-action types (women, blacks, refugees) who “cut in front of them in line” for the good jobs. They believe the government paid for Obama’s education, and for Michelle’s Harvard education, too. Because they never bought and read his books, they don’t realize that their education loans were paid for with the book royalties. They believe the government subsidizes this “line-cutting” that has stagnated their wages and lives.
They don’t want to feel like downtrodden victims like blacks, women and gays. They want to feel like the white 1%. Their endurance is a matter of honor. Honor is sacrifice. With their tight communities and limited education, their feedback loop is small and fed by Fox News.
Trump cashed in on Identity Politics for white men who felt trapped in 1950s ethics and values. The ones holding the KKK signs in Atchafalaya. Read David Brooks review of the book in his Fourth of July column.




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In Sept, 2012 I read book three in the Bruno Series, 
Barbara Hayes lent me her copy of Playing Pygmalion: How People Create One Another by Ruthellen Josselson. I finally finished it the weekend I went camping by myself. It was hard to read because the writing was terrible (see excerpt below) and because the copy I had was heavily marked up in black pen with underlines, circles and stars by the previous owner of the book, not by Barbara. This excerpt from page 137 is footnoted (12) which indicates that this theory is also found in Dicks (1962) Scharff (1991) and Sander (2004).
“If you only read one book about the brain this year, make it this one,” said Dr. Martin Rossman in his UCTV lecture on YouTube titled
My sister Laurie’s friend Maureen left this book on the nightstand in the guest bedroom when we spent the night at her house before we set out on our drive from Colorado Springs to Portland, Oregon last Thanksgiving. I didn’t realize at the time that Maureen was offering it to us because she had finished it. At the send-off party that same evening, another friend of Laurie’s also recommended this book, but it would be nearly a year before I would be being able to “sport-read” again.
Interesting stuff on “hyperpalatable” food and how our brains are hijacked into Programmed Hypereating with incessant food cues. An expansion of the audiobook “The End of Overeating.” Candy and chips at every checkout stand, including the hardware store and auto parts store. You don’t see that in France!